How to put an effective Growth Social Media Strategy in Practice?
Nowadays many brands are having to reinvent themselves to the logic of Social Media. Unconventional and Traditional business are challenged by new ways of communicating with their target audience on such platforms, but how to guarantee effectiveness on that environment?
Here’s a breakdown of a successful Growth Social Media Strategy
The first thing that comes to mind is: keep it simple and true to yourself! It’s nearly impossible to create customer interest if you do not have your core values defined. Secondly, it’s extremely important to know how to communicate that. Storytelling is a key element for a successful CRM strategy. Besides that, knowing how to translate your brand ethos via imagery curation will help you to establish your identity, you need to be able to stand out in crowd by creating a daily provocative storyline to engage with users.
Create a Moodboard:
Grab your brand bible and pinpoint the main aspects of your brand that are unique and singular. Transform that into keywords, for example, wellness, wellbeing, healthy lifestyle. Try to describe the industry you’re in and the lifestyle related to it. You have to think of your brand as a person and ask yourself the following questions: Where do I like to eat, go shopping, entertainment, wellness, which other brands do I like/buy? Once you have done that, now, look up for images that will represent this lifestyle and bingo, you’ve got your brand moodboard! We suggest you use Pinterest or even old-school ways such as printed images and collages from magazines. Be creative, there’s nothing wrong with that, you need to be able to create a vision by dissecting the brand message hierarchy at its core.
Follow and like brands, posts, tweets that are related to your brand or industry.
It’s very convenient to presume who’s your target audience based on analytics, however, that does not mean you can’t achieve new potential targets. Social listening is a great way of understanding what users are talking about and how that might be related to your industry. Nailing that gives you power to start conversations with your audience and potential new users. You can monitor Social Media popular subjects and hashtags with Mention.
Once you’ve chosen how to communicate your core values and what’s on Social Media, translating that into images is easy-peasy. You have two options here: first creating content in-house, secondly using user-generated content. Bear in mind your content needs to be valuable, actionable, educational, relevant and ultimately: shareable!
Make decisions when it comes to image style, colour pattern and filters. Invest in professional tools such as a DSLR or mirrorless camera to optimize your content. Always shoot your images in RAW. Check this apps to help you edit your pics: Facetune, VSCO, Snapseed. Create a content calendar with dates, timing and copy to be used in each post, schedule posts via apps such as Preppr, Crowdfire or Hootsuite.
Once you’ve ticked all the boxes below you’re ready-to-go. Start building your audience in order to generate awareness and engagement. If you’re a small brand you can follow 50-100 new followers a day, if you have a budget you can automate that process with a reliable third-party software. Remember, Social media is all about socialising! Put your brand face out there, comment, like and share! Make sure you also invest in outbound marketing by boosting posts and creating campaigns. As many pages and people you tag on your posts the more reach and impressions you get.
A great way to generate awareness is putting together an Influencer Campaign. Plan your campaign, goal, budget, copy, briefing, and deadline. Make sure you have a good mailing of influencers toreach out in order to collaborate. We highly recommend you to be very clear when it comes to the terms of the partnership and what’s the expected outcome. If you don’t have someone in-house to be in charge of that you can also outsource the campaign from Influencer Marketing Platforms such as Takumi and Tribe.
PR and Brand Collaborations
Brand collaborations play a big role when it comes to generating brand awareness and exposure for Social Media. We recommend to reach out to potential brand collaborators inviting them to join a specific campaign to cross-promoting products related to the same industry. Growing alone is great, growing together is even better and that applies to small independent brands as much as well-established organizations. Brand collaborations have proven to be extremely effective in generating inbound marketing.
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Marie Weidlich_ Growth Marketing Manager firstname.lastname@example.org