Okay - Reaching More Customers
Okay began as a niche provider focused on Strong Customer Authentication (SCA) compliance for fintechs. But as the fintech and digital payments market matured, demand shifted toward complete,
end-to-end authentication platforms that deliver security, compliance, and frictionless user experiences.
Snowball partnered with Okay to reposition their brand, expand their offerings, and transform their digital presence - turning a compliance specialist into a trusted leader in identity and authentication solutions.
Client
Okay is a Norwegian security company specializing in end-to-end authentication solutions that balance compliance, security, and seamless user experiences.
Challenge
Okay’s growth was limited by its narrow SCA compliance positioning. To stay competitive, they needed to evolve from a niche security vendor into a comprehensive authentication partner with a brand and digital presence to match.
Outcome
Okay transformed from a niche compliance provider into a trusted leader in end-to-end authentication. With a stronger brand and optimized digital platform, they are now positioned for growth across fintechs, banks, and enterprises.
Repositioning Okay as a complete authentication partner
Snowball was excited to reunite with Okay, to further elevate their market position and online presence. Working closely together with Okay, we developed a new content strategy that refined the messaging to move beyond a narrow SCA focus and spotlight Okay’s full strengths in compliance and security.
The content strategy clearly positioned Okay as a one stop authentication platform, showcasing their top-notch combination of technology and professional services. We articulated the complete offering across KYC (Know Your Customer), ACS (Access Control Server), IAM (Identity and Access Management), and PSD2 (Payment Services Directive), while framing the benefits for fintechs and enterprises.
Repositioning the Brand
Snowball reunited with Okay to help them shift from a narrow compliance focus to a broader authentication leadership role. Together we developed a content strategy that reframed Okay’s story, moving beyond SCA to emphasize the complete value of their platform.
The new narrative highlighted Okay’s ability to combine compliance and security with frictionless user experiences. Their full range of capabilities was clearly articulated - from KYC (Know Your Customer) and ACS (Access Control Server) to IAM (Identity and Access Management) and PSD2 (Payment Services Directive). Framed for fintechs, banks, and enterprises, the messaging positioned Okay as a one-stop authentication partner.
Refreshing the Visual Identity
To support Okay’s repositioning, Snowball refreshed its visual identity with a design system that conveyed sophistication and security. Okay’s previous low-contrast color palette caused readability issues, especially for its content-heavy format. We improved legibility and created a reader-friendly experience by enhancing contrast and hierarchy.
Here’s what we did:
- Introduced deeper, high-contrast blues for better accessibility.
- Updated logotype colors to highlight the check mark and build trust.
- Established clear text hierarchy and layouts for long-form content.
- Expanded custom iconography to support key messages.
- Introduced modern typography for professionalism and trust.
- Created custom illustrations and motion graphics.
In addition to improved legibility, the revised colors and text were aligned to achieve a more corporate and security-focused look, elevating Okay from its previously playful appearance. The overall result of these visual modifications was a cohesive look that reinforces Okay’s credibility while signaling innovation and authority in the authentication space.
Redesigning the Digital Experience
Snowball redesigned Okay’s website to communicate their broader offering and engage new audiences.
The new site prioritized:
- Clarity and accessibility: streamlined information architecture, inclusive design, and clear navigation.
- Responsiveness: layouts optimized across devices, ensuring consistent user experiences.
- Conversion: clear calls-to-action guiding fintechs and enterprises toward demos, inquiries, and engagement.
This user-first foundation made the site not only more intuitive but also better aligned with Okay’s expanded business goals.
Optimizing Performance & Visibility
To ensure that Okay’s expertise could be discovered as easily as it could be experienced, Snowball strengthened both search visibility and technical performance.
- SEO & content: mapped fintech and cybersecurity keywords, implemented on-page best practices, refined internal linking and redirects, and crafted user-focused content.
- Technical stability: delivered faster load times and improved reliability through code splitting, image compression, and caching.
- Search performance: improved crawlability, ensured accurate indexing, and enhanced SERP features.
These improvements gave Okay a website that ranks higher, loads faster, and scales more easily — all while being simpler for developers to maintain.
Driving Business Transformation
This was more than a digital facelift; it was a business transformation. Okay successfully evolved from a narrowly focused compliance vendor into a competitive, future-ready authentication leader.
They now have:
- A compelling narrative that resonates with fintechs, banks, and enterprises.
- A modern identity that inspires trust and credibility.
- A high-performing website that attracts, informs, and converts.
Snowball was proud to partner with Okay on this journey - helping them reach more customers, open new markets, and position themselves for sustained growth in authentication.