Technology is chosen based on gut feelings
I love the phrase from James Governor that “people choose technology because of gut instincts not facts”. It is very true. I think in general that is how people choose products. Products are bought based on feelings.
People can argue all day that the BMW is a better car than an Alfa Romeo based on facts and figures. I will still go and buy my next Alfa Romeo any day. It is not based on facts - it just feels right. (Oh, btw now Alfa Romeo also has their numbers stacked. )
Anyway, give the post a read.