Splæsh - A Brand With Impact
Creating a brand is like a form of art. At Snowball, we recently did a rebranding and repositioning of a video making company - Splæsh. We are happy to say that we simply love the result. Read on to hear about the headlines of the process.
Starting With the Strategy - Stories With Impact
Our process typically involves our sister company, Assetto Capital, where we look at the business model of a company and a go-to market strategy. For Splæsh, we concluded the strategy with: Tell stories that make an impact.
Telling these stories involves delivering a range of services, whether it be content strategy, production, or marketing for their clients. So, with the strategy and positioning clear, we started hunting for a name.
Finding a Name, Domain and Brand
In addition to telling stories with impact, there are also underlying values we defined as vital for the brand:
- Nordic minimalism - it is in their DNA.
- Impact - it is about the impression you leave behind.
- Customer journey iterations - content needs to support the complete customer journey and is continuous.
And of course, there is that 6-letter ‘dot com’ address you want. Today, this is still a very important aspect of any brand. To make a long story short: the winner was Splæsh.com. Do we know that this is not the correct spelling in either Norwegian or English? Obviously. It is what we like to call creative freedom!
Ultimately, Splæsh is representing the impact you leave behind after a great story is told, it has references to Nordic minimalism with the æ letter in the brand, and it is easy to pronounce, understand and remember.
Our goal with the logo was to create a simple, clean and responsive brand. We wanted to have the wordmark stand alone without the need for additional symbols.
In the end it was simply math-art:
The equation is: Nordic minimalism + ripples of an impact + continuous customer journey = Splæsh.
The long form logo is:
And the short form, symbol, representation of the brand:
In the end, we are left with a super-clean brand, responsive logo representation, and an awesome domain. And if we are being totally honest…we are a bit jealous on this one!
Check out the result on Splæsh.com.