What is Keyword Tracking?

Within the world of Growth Marketing, Keywords represent an essential part of Search engine optimization (SEO). The tracking of these keywords can provide great value for your website’s organic ranking in search engines. Keyword tracking can give the data and the perfect insight into your website. And with that, you will be able to make informed decisions about how to improve content strategy and subsequently traffic on your website.

Understanding Keyword Tracking

Keyword tracking is essentially the activity of monitoring the position of your website for specific keywords. It’s a process that allows you to get important data and metrics about specific keywords and shows how well your website ranks for those exact keywords. Ideally, you would want to be in the first position for each keyword search, or at least on the first results page in the search engine. Needless to say, that keywords should be monitored on a regular basis in order to see and understand possible flotations with your website’s ranking, and take the appropriate action if necessary.


Why is Keyword Tracking important?

As mentioned, working with keywords is one of the most crucial aspects of SEO. Tracking keywords will provide you with some very important insight into how your website and content are performing in search engine result pages. You will get a better understanding of your website’s visibility and where exactly you can focus on future search optimization strategies. The goal of Keyword Tracking is to find opportunities for keyword optimization and to enhance your website’s presence on search engines. Knowing your keyword ranking should inform you where you can take actionable steps to improve site traffic, which should ultimately maximize your website’s overall, which is something essential for any online business. Naturally, having access to keyword tracking data will actually put you in a better position competitively that the majority of people, that don’t know what keyword tracking is or are just focusing on the wrong keywords and metrics.


How to use Keyword Tracking tools

In order to track keywords, there are several online tools available to you to use. Keyword tracking tools monitor your website’s ranking for target keywords and search terms in a search engine. These tools are designed to facilitate your tracking by giving you daily updated performance data on your website that is easy to understand and digest. Tools like Google Analytics and Moz are just a few examples of what you can use to get you started with Keyword Tracking. Using these tools you can do:

  • Content Optimization: with keyword tracking, you will have the data that can help you make sure you create relevant content that will divert online traffic towards your website.
  • Monitoring Competition: you can use keyword tracking tools to see where a competitor is ranked for your targeted keywords, which can help you understand not only the market but how much search engine competition there is for each keyword. 
  • Future Strategies: these tools help you not only with current keyword tracking but can also determine where your ranking opportunities are and which search terms you need to focus in the future.


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