Metsa - Reinventing Hotel Discovery with AI
Metsa.ai is a travel platform built around one simple idea: discovering unique hotels should feel inspiring, not overwhelming. By combining a carefully curated collection of boutique stays with an AI-powered travel assistant, Metsa helps travelers find places that match their preferences, personality, and travel style.
We partnered with Metsa.ai to design and build their first digital experience - from the marketing website to the first version of the AI chatbot that sits at the heart of the platform.
Client
Metsa.ai is a new generation travel platform that helps people discover handpicked boutique and design hotels through AI-powered conversations - making it easier for travelers to find places they'll truly love.
Challenge
Metsa.ai was introducing a new way to discover hotels; combining curated recommendations with conversational AI.
The challenge was creating a digital experience that immediately communicated this unique value proposition while making the AI assistant feel approachable and genuinely useful. At the same time, the platform needed a premium visual identity that reflected the quality of its carefully selected hotel collection.
Outcome
Metsa.ai launched with a cohesive digital experience that introduces a new way to discover boutique hotels through AI.
Today, the platform combines a premium website with a conversational product experience that makes personalized hotel discovery feel effortless - providing travelers with recommendations tailored to who they are, not just where they're going.
Designing the AI Concierge
The AI chatbot became one of the defining elements of the product experience.
We designed the initial conversation flows to help travelers express what matters beyond typical booking criteria. Whether they're looking for a 7-course meal, a design-forward boutique hotel, or the perfect destination for a weekend escape.
The goal wasn't to replace browsing, but to give users a smarter, more intuitive way to discover hotels through conversation.
A Premium Experience for Premium Stays
The website needed to reflect the quality of the hotels featured on the platform. We created a clean, editorial-inspired design that balances beautiful photography with clear product messaging. The interface keeps the focus on inspiring destinations while introducing the AI assistant as a natural extension of the browsing experience.
The result is a website that feels both premium and approachable, encouraging visitors to start exploring with confidence.
Building a Scalable Product Foundation
As an early-stage product, flexibility was essential. We developed a scalable design system and reusable interface components that support both the website and future product development. This provides Metsa.ai with a consistent foundation as the platform, chatbot, and travel experiences continue to evolve.
The Outcome
Metsa.ai launched with a cohesive digital experience that introduces a fresh approach to discovering unique hotels. By combining thoughtful UX, premium visual design, and an AI-powered travel assistant, the platform makes it easier for travelers to explore curated stays, uncover hidden gems, and find places that truly match the kind of trip they want to take.
Extending the Experience Across Social Media
Launching a new product means creating consistency wherever people discover the brand. Alongside the website and AI experience, we developed a collection of social media content that introduced Metsa.ai's vision, highlighted unique destinations, and showcased the platform's AI-powered approach to hotel discovery. The visual direction was designed to reflect the same premium, editorial feel as the website, creating a recognizable and consistent brand across every touchpoint.
By establishing a cohesive visual language for social channels, Metsa.ai was equipped with content that could build awareness, engage travelers, and support the platform's launch and continued growth.
