Okay - Turning a Patent Into Product
Okay is a SCA-compliant platform providing future-proof transaction and authentication security to banking apps. Snowball was tasked with further developing, strengthening, and marketing the Okay product. The process included product design, content marketing, and software development. Ultimately, the goal of the collaboration was to help build a loveable, easy-to-understand product and improve its visibility within the open banking and fintech landscape. As part of this effort, Snowball enhanced Okay's digital presence by aligning their website with business objectives and providing a clear, compelling message to their target audience.
Client
Okay - Secure Authentication Solutions
Challenge
Strengthening digital presence to effectively communicate SCA solutions.
Outcome
A streamlined, user-focused website with improved content strategy and enhanced user experience.
Okay needed a stronger digital presence to showcase their cutting-edge security solutions
Okay, a Norwegian-based security company specializing in PSD2-compliant Strong Customer Authentication (SCA), needed a digital presence that effectively communicated their cutting-edge solutions. Their existing platform did not adequately showcase their patented technology, secure SDK offering, and expert consulting services, making it difficult to engage potential clients in the banking and fintech industries.
Snowball redefined Okay’s online presence with a strategic content and design overhaul
Snowball worked closely with the Okay team to redefine their online presence by creating a more user-centric and informative digital experience. The project involved refining Okay’s messaging to highlight their unique strengths, including their commitment to compliance, security, and scalability. We developed a content strategy that clearly positioned Okay as an industry leader, showcasing their SOC2 compliance, patented security technology, and seamless integration capabilities.
The website redesign focused on improving UX/UI to ensure intuitive navigation and enhanced accessibility across all devices. Snowball also optimised the site for search engines, enhancing discoverability and ensuring key fintech and cybersecurity keywords were strategically incorporated.
A revamped website that effectively communicates Okay’s value and drives engagement
The revamped website now serves as a powerful tool for Okay, effectively communicating their value to a diverse audience, from banks to eWallet providers. The new platform has improved lead generation, strengthened brand positioning, and provided potential clients with an engaging and informative experience. By simplifying complex security concepts and emphasizing Okay’s unique strengths, Snowball helped the company gain greater visibility within the open banking and fintech ecosystem.
Ongoing collaboration ensures continued growth and adaptation
Throughout the collaboration, Snowball provided strategic guidance on content marketing and brand storytelling, ensuring consistency across all digital touchpoints. Regular workshops and iterative testing helped refine the solution to meet Okay's evolving needs, laying the foundation for continued growth and market adaptation.
