Skiens Cyclefabrikk - Reviving a Historic Bicycle Brand
Skien Cykelfabrik is the revival of a historic bicycle brand, reimagined for the modern rider. Snowball was instrumental in designing the first line of bikes, creating the brand story, and developing a digital presence that would ensure a successful relaunch. From the first designs to the website and initial marketing materials, we helped bring the brand back to life and launched it with immediate success, selling bikes before the official release.
Client
Skien Cykelfabrik – A historic bicycle brand brought back to life, combining heritage craftsmanship with modern design and functionality.
Challenge
Skien Cykelfabrik sought to restart a historic bicycle brand, blending its rich legacy with modern design and innovation. The challenge included designing a new line of bicycles, creating a compelling brand story, and launching a digital presence with a user-friendly website. Snowball was tasked with ensuring the brand reintroduced itself successfully to a new generation of riders.
Outcome
Skien Cykelfabrik launched with a strong brand identity, including thoughtfully designed bicycles that captured the essence of its heritage. The website Snowball developed served as a key part of the brand’s digital presence, creating a seamless customer experience. The launch was a success, with bikes sold even before the official release, and Snowball also helped with marketing and PR materials to amplify the brand’s visibility.
Snowball brought Skien Cykelfabrik’s brand and bikes to life, blending heritage with modern design.
Snowball’s involvement in Skien Cykelfabrik went beyond the digital world; we worked closely with the team to design the first series of bikes, ensuring they captured the essence of the historic brand while appealing to contemporary tastes. Alongside this, we crafted a brand story that resonated with consumers and developed a website to reflect the brand’s heritage and modern aesthetic. Our marketing and PR support contributed to the success of the launch, with bikes selling before the official debut.
Skien Cykelfabrik’s rebirth was driven by thoughtful design and a compelling brand narrative.
The rebranding of Skien Cykelfabrik involved more than just a visual overhaul. Snowball worked with the client to develop a deep and authentic brand story, connecting the modern bikes with the company’s legacy. This narrative was woven into everything from the bike designs to the website, creating a cohesive, memorable brand identity that resonated with consumers from day one.
Snowball’s design expertise revitalized Skien Cykelfabrik, from the bikes to the brand.
Snowball's role in revitalising Skien Cykelfabrik extended beyond digital design. We worked closely with the team to design the first line of bikes, blending classic craftsmanship with modern design principles.
Every detail, from the frame design to the materials, was carefully considered to reflect the brand’s legacy while appealing to today’s cyclists. Simultaneously, Snowball developed a clean, user-friendly website that provided a seamless digital experience for customers. The integration of these elements, both physical and digital, ensured a strong, consistent presence for Skien Cykelfabrik, setting the stage for a successful market
