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A dark-mode graphic for the REEN brand featuring an isometric illustration of a yellow optimized path with circular nodes weaving through a grid of purple geometric blocks. The white REEN logo is displayed in the bottom right corner.

REEN - Empowering Circular Economy Solutions

REEN is a pioneering company in the circular economy space, focused on the efficient management of waste. Snowball partnered with REEN to guide their growth journey, starting with a comprehensive rebranding, core content strategy, and the development of a new website. As REEN transitioned from a startup to a growth company, we helped position them as a leader in the industry, ready for the next stage of rapid growth.

Client

REEN – A leader in circular economy solutions, specializing in innovative waste management strategies aimed at improving sustainability and efficiency.

Challenge

REEN needed a complete rebranding to support their next stage of growth. The challenge included developing a cohesive content strategy, redesigning the brand elements, and creating a new website that would scale with the company’s rapid growth ambitions. The goal was to position REEN as a leader in the circular economy and prepare them for future expansion.

Outcome

REEN emerged with a revitalised brand identity, a clear content strategy, and a new website that is both scalable and user-friendly. The rebranding, which included custom illustrations and updated brand elements, reflects REEN’s commitment to sustainability and innovation. Following the relaunch, REEN was named the Growth Company of the Year in their region, solidifying their position as a leader in the circular economy space.

A minimalist isometric illustration on a dark purple background showing a laptop with various bar and pie charts on its screen, surrounded by 3D yellow bar graphs and a purple pie chart, representing REEN's data-driven decision-making tools.
A minimalist isometric illustration on a dark purple background showing a fleet of three purple and yellow garbage trucks equipped with Wi-Fi signal icons, representing REEN's connected and optimized waste management fleet.

Snowball helped REEN scale by creating a rebrand and website for the next stage of growth.

As REEN prepared for rapid expansion, Snowball developed a comprehensive rebranding strategy that included new illustrations, brand elements, and a website optimized for growth. The new digital presence now effectively communicates REEN's mission and values, while also supporting the company’s increased visibility. This project laid the groundwork for REEN’s next phase of development, positioning them as a leader in waste management solutions within the circular economy.

A 4-step isometric infographic on a dark purple background detailing the REEN workflow: 1. Registration of waste deposits and container condition; 2. Calculation of optimized routes; 3. Data access for tracking asset fill levels and locations; 4. Reduction of fleet costs and improvement of driver safety.

REEN’s new identity embodies sustainability and innovation.

The branding overhaul was designed to reflect REEN’s role as a champion of sustainability in the circular economy. Snowball created custom illustrations and modern brand elements that brought REEN’s values to life. The rebrand, paired with a strategic content approach, ensures that REEN is prepared to connect with their target audience as they scale and grow.

REEN was awarded Growth Company of the Year for its impact in the circular economy.

In 2023, REEN was honoured with the Growth Company of the Year award in their region, recognising their significant contributions to the circular economy. This award highlights REEN’s innovative approach to waste management and its commitment to sustainability. The recognition further validates the success of Snowball’s partnership with REEN, as we helped position them for rapid growth and industry leadership through rebranding, strategic content, and a new digital presence.