CEMIT: Making Railways More Intelligent

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Snowball was engaged from the outset to assist in designing and developing CEMIT's product offerings,

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defining the brand story and growth marketing goals, and establishing the company's website and visual identity.

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Cemit.com

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To establish CEMIT's distinctive position in the market and support the company's ascension as a leader in railway intelligence.

"],"plainText":["To establish CEMIT's distinctive position in the market and support the company's ascension as a leader in railway intelligence."],"__typename":"RichTextContent"},"__typename":"Component"},{"id":"titlecolor","name":"titlecolor","type":"singleLine","content":{"text":"#103257","__typename":"SingleLineContent"},"__typename":"Component"}],[{"id":"title","name":"title","type":"singleLine","content":{"text":"OUTCOME","__typename":"SingleLineContent"},"__typename":"Component"},{"id":"description","name":"description","type":"richText","content":{"json":[{"kind":"block","type":"paragraph","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Effective brand & service that resonates with the target audience and communicates the brand's personality, values, and unique selling proposition"}]}],"html":["

Effective brand & service that resonates with the target audience and communicates the brand's personality, values, and unique selling proposition

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CEMIT, a data intelligence company, collaborated with a team of designers, developers, and engineers at Snowball to create a Minimum Addictive Product (MAP) that included the CEMIT Visualizer, a smart data collector, and big data infrastructure. The data collector was a custom-made sensor that collected acceleration and position data, which was converted to results and made available to the Visualizer through an API. The CEMIT Visualizer provided insights for better decision making for predictive maintenance and operations, resulting in significant cost reductions. Releasing the first version of the product quickly allowed for adjustments to be made and scalability to be achieved. The product's success was confirmed through its ability to convert noisy sensor data into valuable insights and its recognition as the top innovative technology across all industries in the 2021 EU Eurostars program.

","

"],"plainText":["CEMIT, a data intelligence company, collaborated with a team of designers, developers, and engineers at Snowball to create a Minimum Addictive Product (MAP) that included the CEMIT Visualizer, a smart data collector, and big data infrastructure. The data collector was a custom-made sensor that collected acceleration and position data, which was converted to results and made available to the Visualizer through an API. The CEMIT Visualizer provided insights for better decision making for predictive maintenance and operations, resulting in significant cost reductions. Releasing the first version of the product quickly allowed for adjustments to be made and scalability to be achieved. The product's success was confirmed through its ability to convert noisy sensor data into valuable insights and its recognition as the top innovative technology across all industries in the 2021 EU Eurostars program.",""],"__typename":"RichTextContent"},"images":null,"__typename":"ParagraphContent"}],"__typename":"ParagraphCollectionContent"},"__typename":"Component"},{"id":"image","name":"Image","type":"paragraphCollection","content":{"paragraphs":[{"title":null,"body":null,"images":[{"url":"https://media.crystallize.com/snowball/23/3/14/6/catenary-overview-1.png","altText":null,"variants":[{"url":"https://media.crystallize.com/snowball/23/3/14/6/@100/catenary-overview-1.png","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@200/catenary-overview-1.png","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@500/catenary-overview-1.png","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@768/catenary-overview-1.png","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@1024/catenary-overview-1.png","width":1024,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@100/catenary-overview-1.webp","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@200/catenary-overview-1.webp","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@500/catenary-overview-1.webp","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@768/catenary-overview-1.webp","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@1024/catenary-overview-1.webp","width":1024,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@100/catenary-overview-1.avif","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@200/catenary-overview-1.avif","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@500/catenary-overview-1.avif","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@768/catenary-overview-1.avif","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/6/@1024/catenary-overview-1.avif","width":1024,"__typename":"ImageVariant"}],"__typename":"Image"}],"__typename":"ParagraphContent"}],"__typename":"ParagraphCollectionContent"},"__typename":"Component"},{"id":"onlyimage","name":"OnlyImage","type":"boolean","content":{"value":false,"__typename":"BooleanContent"},"__typename":"Component"},{"id":"full-image","name":"Full Image","type":"boolean","content":{"value":false,"__typename":"BooleanContent"},"__typename":"Component"}],[{"id":"paragraphs","name":"paragraphs","type":"paragraphCollection","content":{"paragraphs":[{"title":{"text":"Product Strategy","__typename":"SingleLineContent"},"body":{"json":[{"kind":"block","type":"paragraph","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Our goal was to leave a lasting impression on CEMIT’s potential investors, partners and clients. Our focus was the rail industry in Norway and Sweden, later - the UK and Germany. We wanted to peak their interest in digital rail technologies and create urgency around the need for stronger data analytical competencies. We presented CEMIT as the solution; a new market player with decades of experience, leading the industry into a modern age of digitalization."}]},{"kind":"block","type":"paragraph","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Yet just as important as digital technology and human safety was environmental sustainability. CEMIT, whose products reduce downtime, maintenance costs, and train energy consumption all have a massive impact on a global scale. This has been deeply incorporated into their brand story because digital technologies and environmental solutions must go hand in hand when building the green cities of the future."}]}],"html":["

Our goal was to leave a lasting impression on CEMIT’s potential investors, partners and clients. Our focus was the rail industry in Norway and Sweden, later - the UK and Germany. We wanted to peak their interest in digital rail technologies and create urgency around the need for stronger data analytical competencies. We presented CEMIT as the solution; a new market player with decades of experience, leading the industry into a modern age of digitalization.

","

Yet just as important as digital technology and human safety was environmental sustainability. CEMIT, whose products reduce downtime, maintenance costs, and train energy consumption all have a massive impact on a global scale. This has been deeply incorporated into their brand story because digital technologies and environmental solutions must go hand in hand when building the green cities of the future.

"],"plainText":["Our goal was to leave a lasting impression on CEMIT’s potential investors, partners and clients. Our focus was the rail industry in Norway and Sweden, later - the UK and Germany. We wanted to peak their interest in digital rail technologies and create urgency around the need for stronger data analytical competencies. We presented CEMIT as the solution; a new market player with decades of experience, leading the industry into a modern age of digitalization.","Yet just as important as digital technology and human safety was environmental sustainability. CEMIT, whose products reduce downtime, maintenance costs, and train energy consumption all have a massive impact on a global scale. This has been deeply incorporated into their brand story because digital technologies and environmental solutions must go hand in hand when building the green cities of the future."],"__typename":"RichTextContent"},"images":null,"__typename":"ParagraphContent"}],"__typename":"ParagraphCollectionContent"},"__typename":"Component"},{"id":"image","name":"Image","type":"paragraphCollection","content":{"paragraphs":[{"title":null,"body":null,"images":[{"url":"https://media.crystallize.com/snowball/23/3/14/7/group-3856.png","altText":null,"variants":[{"url":"https://media.crystallize.com/snowball/23/3/14/7/@100/group-3856.png","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@200/group-3856.png","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@500/group-3856.png","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@768/group-3856.png","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@1024/group-3856.png","width":1024,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@100/group-3856.webp","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@200/group-3856.webp","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@500/group-3856.webp","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@768/group-3856.webp","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@1024/group-3856.webp","width":1024,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@100/group-3856.avif","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@200/group-3856.avif","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@500/group-3856.avif","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@768/group-3856.avif","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/7/@1024/group-3856.avif","width":1024,"__typename":"ImageVariant"}],"__typename":"Image"}],"__typename":"ParagraphContent"}],"__typename":"ParagraphCollectionContent"},"__typename":"Component"},{"id":"onlyimage","name":"OnlyImage","type":"boolean","content":{"value":false,"__typename":"BooleanContent"},"__typename":"Component"},{"id":"full-image","name":"Full Image","type":"boolean","content":{"value":true,"__typename":"BooleanContent"},"__typename":"Component"}],[{"id":"paragraphs","name":"paragraphs","type":"paragraphCollection","content":{"paragraphs":[{"title":{"text":"Brand Identity Design","__typename":"SingleLineContent"},"body":{"json":[{"kind":"block","type":"paragraph","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"The brand identity design process of CEMIT focused on creating a modern and professional look that conveys the company's expertise in technology consulting. Some of the key design choices include:"}]},{"kind":"block","metadata":{},"type":"ordered-list","children":[{"kind":"block","type":"list-item","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Colour scheme:","type":"strong"},{"kind":"inline","metadata":{},"textContent":" The main brand colours for Cemit are Cemit Blue, Cemit Beige, and Cemit Red, drawing inspiration from Norwegian traditional colours. Red is associated with strength, power, and establishment, while Cemit Blue provides a contrast and conveys importance, confidence, and authority, as well as intelligence and stability."}]},{"kind":"block","type":"list-item","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Typography:","type":"strong"},{"kind":"inline","metadata":{},"textContent":" A lot of importance was placed on readability while selecting typography for the new brand. Lexend, a sans-serif font that is clean and easy to read, with varying font sizes and weights, is used for the Brand to create hierarchy and emphasise important content."}]},{"kind":"block","type":"list-item","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Visuals:","type":"strong"},{"kind":"inline","metadata":{},"textContent":" The use of high-quality illustrations, images and infographics adds visual interest and helps to break up text-heavy content. The images are primarily focused on technology and business, further reinforcing the company's focus on technology consulting."}]}]}],"html":["

The brand identity design process of CEMIT focused on creating a modern and professional look that conveys the company's expertise in technology consulting. Some of the key design choices include:

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Colour scheme: The main brand colours for Cemit are Cemit Blue, Cemit Beige, and Cemit Red, drawing inspiration from Norwegian traditional colours. Red is associated with strength, power, and establishment, while Cemit Blue provides a contrast and conveys importance, confidence, and authority, as well as intelligence and stability.
Typography: A lot of importance was placed on readability while selecting typography for the new brand. Lexend, a sans-serif font that is clean and easy to read, with varying font sizes and weights, is used for the Brand to create hierarchy and emphasise important content.
Visuals: The use of high-quality illustrations, images and infographics adds visual interest and helps to break up text-heavy content. The images are primarily focused on technology and business, further reinforcing the company's focus on technology consulting.

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consulting."],"__typename":"RichTextContent"},"images":null,"__typename":"ParagraphContent"}],"__typename":"ParagraphCollectionContent"},"__typename":"Component"},{"id":"image","name":"Image","type":"paragraphCollection","content":{"paragraphs":[{"title":null,"body":null,"images":[{"url":"https://media.crystallize.com/snowball/23/3/14/8/group-3855.png","altText":null,"variants":[{"url":"https://media.crystallize.com/snowball/23/3/14/8/@100/group-3855.png","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@200/group-3855.png","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@500/group-3855.png","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@768/group-3855.png","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@1024/group-3855.png","width":1024,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@100/group-3855.webp","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@200/group-3855.webp","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@500/group-3855.webp","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@768/group-3855.webp","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@1024/group-3855.webp","width":1024,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@100/group-3855.avif","width":100,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@200/group-3855.avif","width":200,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@500/group-3855.avif","width":500,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@768/group-3855.avif","width":768,"__typename":"ImageVariant"},{"url":"https://media.crystallize.com/snowball/23/3/14/8/@1024/group-3855.avif","width":1024,"__typename":"ImageVariant"}],"__typename":"Image"}],"__typename":"ParagraphContent"}],"__typename":"ParagraphCollectionContent"},"__typename":"Component"},{"id":"onlyimage","name":"OnlyImage","type":"boolean","content":{"value":false,"__typename":"BooleanContent"},"__typename":"Component"},{"id":"full-image","name":"Full 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"}]},{"kind":"block","type":"list-item","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Creating brand recognition through regularly shared updates, new articles, and resources on LinkedIn to reach industry players and drive exposure."}]},{"kind":"block","type":"list-item","metadata":{},"children":[{"kind":"inline","metadata":{},"textContent":"Using insights from keyword analysis and market research to build website content."}]}]},{"kind":"block","type":"paragraph","metadata":{},"children":[]}],"html":["

This phase involved applying the brand identity and messaging to all relevant touchpoints, such as the website, social media, publications, and advertising.

","

Creating brand collaterals such as brochure, business cards, whitepaper, banners etc. for use at trade shows and conferences and establishing the brand through various communication channels.
Creating brand recognition through regularly shared updates, new articles, and resources on LinkedIn to reach industry players and drive exposure.
Using insights from keyword analysis and market research to build website content.

","

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