CEMIT - Making of a Railway Data Intelligence Service

CEMIT is a groundbreaking data intelligence platform that revolutionizes railway operations. Snowball guided its journey from idea to launch, shaping every aspect of the product—from strategy and concept development to design, development, branding, and marketing. By combining innovation with precision, we helped transform CEMIT into a fully realized digital solution that modernizes the railway industry.

Client

CEMIT – A data intelligence platform designed to streamline railway operations through digital innovation and data-driven insights.

Challenge

CEMIT approached Snowball with a bold vision: to digitalize railway operations and unlock the potential of data intelligence in the industry. The challenge was to transform this vision into a tangible product, covering every stage from concept to launch, while ensuring the platform delivered measurable value to its users.

Outcome

CEMIT launched as a robust and innovative platform, equipped with a distinctive brand identity, scalable technology, and a comprehensive marketing strategy. The product has set a new standard for railway operations, enabling enhanced efficiency and data-driven decision-making. In 2023, CEMIT was honoured with the prestigious Gründerprisen, recognising its significant impact and innovation in the railway industry. This award underscores the platform’s success and Snowball’s role in bringing it to life.

sometric illustration for CEMIT showing different red railway vehicles—including a high-speed train and a tram—on parallel tracks, each marked with a blue IoT sensor icon. Text in the corner reads: "Trained by billions of data points from millions of kilometers of rail."

From vision to reality, Snowball brought CEMIT to life as a groundbreaking railway data platform.

CEMIT’s transformation from concept to market-ready platform was driven by Snowball’s holistic approach to product development.  Starting with strategy and concept development, we refined the vision and built a prototype that demonstrated its potential. Through iterative product design and development, we created a robust and scalable platform tailored to the needs of the railway industry. Alongside these efforts, we developed a cohesive brand identity and crafted a launch marketing plan that positioned CEMIT as a leader in digital railway solutions.

A technical architecture diagram for CEMIT showing the data flow from IoT sensors through a data collector to a Big Data cloud infrastructure, which feeds into an AI engine for predictive rail maintenance and custom applications.

A dark-mode user interface for the CEMIT Visualizer dashboard, showcasing real-time data analytics for railway parameters such as catenary height and zig-zag alignment, including status rings and critical warning indicators.

A sophisticated dark-mode data intelligence dashboard for CEMIT showing real-time railway telemetry. The interface displays a list of monitored trainsets, circular gauges for ride comfort levels, line graphs for acceleration (XYZ) and velocity over distance, and a live geographic map tracking train positions with status alerts.

Snowball designed CEMIT to transform railway operations with data-driven intelligence.

At its core, CEMIT is a platform built to harness the power of data in the railway industry. Snowball’s design-first approach ensured that every aspect of the platform was user-centric and functional, from intuitive interfaces to seamless data integration. The evolution of the brand reflected this commitment to innovation, balancing technical sophistication with accessibility.  

Supporting the platform’s launch, we delivered marketing materials, presentations, and event collateral that reinforced CEMIT’s role as a trailblazer in railway digitalization. Additionally, we created visually striking conference materials, including a custom exhibition stand and posters, ensuring CEMIT made a strong and lasting impression at key industry events.

A four-step isometric infographic detailing the CEMIT data intelligence workflow: starting with rapid data collection via sensors on a train, followed by AI-powered anomaly detection in the cloud, visual health reporting for experts, and finally, generating detailed predictive maintenance work orders for railway engineers.

A tri-fold marketing brochure for the CEMIT AI Data Platform. The front cover features the slogan "We Make Every Train a Drone" alongside a signal icon. The inside panels display the CEMIT Visualizer dashboard, a technical workflow diagram, and a list of services including Rail Prediction, Catenary Prediction, and Energy Analysis.

An open red-and-white marketing brochure for the CEMIT AI Data Platform. The left page highlights the integration of inertial measurement units and machine vision on trains, while the right page details the low-cost, high-data-volume technical architecture and AI engine process.

wo vertical roll-up banners for CEMIT Intelligent Railway Technology featuring the slogan "We make every train a drone." The branding uses a red and white color palette with IoT sensor icons and train graphics, describing how smart sensors deliver data to an AI engine for predictive maintenance.

A 3D mockup of a professional trade show exhibition booth for the CEMIT AI Data Platform. The booth features bold red and white branding, high-top tables, digital display screens, and large graphic panels showcasing the technical architecture and the slogan "We make every train a drone."

From vision to impact, CEMIT redefines railway data intelligence.

CEMIT’s success is a testament to Snowball’s ability to transform ambitious ideas into impactful digital products. By seamlessly blending strategy, design, development, and marketing, we created a platform that sets a new standard for railway operations. With its innovative tools and user-focused approach, CEMIT continues to drive efficiency, inspire innovation, and showcase the transformative power of data in the railway industry.

A laptop mockup displaying the CEMIT website homepage with the headline "Data Intelligence for Railways, Metro and Light Rail." The design features an isometric illustration of a train system and a "Book Demo" call to action, set against a vibrant red background.

CEMIT was awarded the Gründerprisen in 2023 for its innovative impact in the railway industry.

In 2023, CEMIT was recognized with the prestigious Gründerprisen, an award that honors outstanding entrepreneurial achievements in Norway. This award highlights CEMIT’s role in revolutionizing railway data intelligence and marks a significant milestone in the platform’s journey.

It also reflects the successful collaboration between Snowball and CEMIT, further solidifying the impact of our work in shaping the future of the railway industry.

A minimalist vector illustration of a red train moving past a purple mountain range under a red sun. A dark blue circular icon with a white signal symbol is positioned over the train, representing the integration of IoT sensors for data intelligence.

A minimalist vector illustration for CEMIT showing a red train moving through an urban environment with a stylized dark purple city skyline. A circular sensor icon is overlaid on the train, symbolizing smart data collection and IoT integration in metro and light rail systems.

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