Speed Curve Design Concept

Snowball was tasked with product design for the ladies bike model Speed Curve, a desirable beautifully curved ladies bike. The styling of Speed Curve should be timeless. Design & styling first, but with no compromise on quality. None.
Our product design process starts with visualization via sketches. Often starting with simple ballpen sketches to quickly visualize the direction and style language. This process helps quickly define the direction and aligns the vision for the project.